Privacy Policy
PrimeServe Privacy Policy
Last Updated: October 4, 2025
1. Introduction
PrimeServe Inc. (“PrimeServe,” “we,” “our,” or “us”) is committed to protecting the privacy and personal information of everyone who uses our platform, including Personal Support Worker (PSW) freelancers, clients, families, employers, healthcare organizations, and other authorized users.
This Privacy Policy explains how PrimeServe collects, uses, stores, protects, and discloses your personal information when you access our website, mobile application, or related services (collectively, the “Platform”).
By creating an account or using the Platform, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
PrimeServe complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and all other applicable Canadian privacy legislation.
2. Information We Collect
PrimeServe only collects information that is reasonably necessary to provide our services, maintain platform security, comply with legal obligations, and improve the user experience.
A. Personal Identification Information
We may collect:
- Full name
- Date of birth
- Residential address
- Telephone number
- Email address
- Government-issued photo identification
- Profile photograph
- Emergency contact information (where applicable)
B. Professional Information (PSW Freelancers)
To verify qualifications and maintain platform integrity, we may collect:
- Personal Support Worker certifications
- Professional licences (where applicable)
- Resume and employment history
- Professional references
- Background screening results (where permitted by law)
- Availability and preferred work locations
- Professional skills and areas of specialization
C. Client / Employer Information
We may collect:
- Individual or business name
- Contact information
- Billing information
- Service requests
- Hiring preferences
- Booking history
- Communications made through the Platform
D. Financial Information
For secure payments and payouts, we may collect:
- Banking information
- Payment card details (processed securely through third-party payment providers)
- Tax information where legally required
- Transaction history
PrimeServe does not store complete payment card information on its own servers.
E. Technical Information
When you use our Platform, we may automatically collect:
- IP address
- Device information
- Browser type
- Operating system
- Login history
- Cookies
- Usage analytics
- Pages visited
- Session information
This information helps improve security and user experience.
3. How We Use Your Information
PrimeServe uses your information to:
- Verify identities and professional qualifications.
- Match Clients with qualified PSW freelancers.
- Process bookings, payments, and payouts.
- Communicate account updates and customer support.
- Improve the Platform and user experience.
- Detect fraud and enhance platform security.
- Comply with legal and regulatory obligations.
- Conduct internal reporting and analytics.
- Send important service announcements and, where permitted, promotional communications.
All processing is conducted in accordance with the principles of accountability, transparency, and consent under Canadian privacy laws.
4. Consent
By registering for a PrimeServe account or providing personal information, you consent to the collection, use, and disclosure of your information as outlined in this Privacy Policy.
As part of PrimeServe’s onboarding process:
- Users may provide verbal or electronic confirmation that the information submitted is complete and accurate.
- PrimeServe may verify information provided through third-party sources where legally permitted.
You may withdraw your consent at any time by contacting us; however, doing so may affect your ability to use certain features or services offered through the Platform.
5. Sharing Your Information
PrimeServe does not sell, rent, or trade your personal information.
We may disclose information only when necessary to:
- Facilitate bookings between Clients and PSW freelancers.
- Process secure payments and payouts.
- Verify credentials and professional qualifications.
- Conduct legally permissible background checks.
- Comply with court orders, legal obligations, or regulatory requirements.
- Prevent fraud or investigate suspected illegal activity.
- Protect the safety, rights, or property of PrimeServe or its users.
PrimeServe may engage trusted third-party service providers, including payment processors, cloud hosting providers, identity verification services, and background screening providers.
These providers are contractually required to maintain appropriate confidentiality and security standards.
6. Data Retention
PrimeServe retains personal information only for as long as necessary to:
- Provide our services.
- Meet legal and regulatory obligations.
- Resolve disputes.
- Enforce our agreements.
- Maintain business records.
Verification records, financial records, and transaction histories may be retained for up to seven (7) years, or longer where required by applicable Canadian law.
When information is no longer required, it will be securely deleted or permanently anonymized.
7. Security Measures
Protecting your information is one of PrimeServe’s highest priorities.
Our security measures include:
- SSL/TLS encrypted communications
- Encrypted databases
- Password hashing
- Multi-level access controls
- Secure cloud infrastructure
- Continuous monitoring and logging
- Regular security testing
- Incident response procedures
Although we implement commercially reasonable safeguards, no online platform can guarantee absolute security.
If a data breach occurs that creates a real risk of significant harm, PrimeServe will notify affected users and applicable regulatory authorities as required by Canadian law.
8. International Data Transfers
PrimeServe primarily stores personal information on secure servers located in Canada.
If personal information is processed outside Canada by authorized service providers, PrimeServe will ensure appropriate contractual and technical safeguards are in place to provide a level of protection comparable to Canadian privacy standards.
9. Your Privacy Rights
Subject to applicable laws, you may request to:
- Access your personal information.
- Correct inaccurate or incomplete information.
- Update your account details.
- Withdraw consent where legally permissible.
- Request deletion of your personal information.
- Receive information regarding how your data is used.
Some requests may be limited where PrimeServe is legally required to retain information.
You also have the right to submit a complaint to the Office of the Privacy Commissioner of Canada (OPC) if you believe your privacy rights have been violated.
Requests may be submitted to:
10. Cookies and Analytics
PrimeServe uses cookies and similar technologies to:
- Keep users securely logged in.
- Remember preferences.
- Improve website functionality.
- Analyze website traffic.
- Measure Platform performance.
- Detect fraudulent activity.
Users may disable cookies through their browser settings, although certain Platform features may no longer function properly.
11. Third-Party Services
The Platform may contain links to third-party websites or services.
PrimeServe is not responsible for the privacy practices, policies, or content of third-party websites.
Users are encouraged to review the privacy policies of any external websites they visit.
12. Children’s Privacy
PrimeServe is intended for individuals who are 18 years of age or older.
We do not knowingly collect personal information from children.
If we become aware that information has been collected from a minor without appropriate legal authorization, it will be promptly deleted.
13. Changes to This Privacy Policy
PrimeServe may update this Privacy Policy periodically to reflect changes in legislation, technology, or our business practices.
Any updates will be posted on the Platform with the revised “Last Updated” date.
Continued use of the Platform after updates constitutes acceptance of the revised Privacy Policy.
14. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Privacy Officer
PrimeServe Inc.
📧 Email: privacy@primeserve.ca
📞 Phone: +1 (437) 213-9483
By using the PrimeServe Platform, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.